Tuesday, February 5, 2008

Press Release Rought Draft #2

Feb. 4, 2008

Hans Ketchup, VP of Communications
Burger Planet


GARY, IN- Burger Planet, the world's largest food chain, hired Opal Whitcomb' s personal fitness advisor, Jayne Peterson, as a spokesperson to help add new delicious and healthy items to the menu.

Burger Planet originally became famous because of the simple menu, and now adds these new choices to the menu to keep their costumer-pleasing image alive. White meat chicken breasts, chicken wrapped in lettuce and many fruit bag options to help supply new healthy forms of the menu, but the classics are still available.

Jayne Peterson, 42, has spent years helping some of the most popular figures in TV history lose weight. Opal Whitcomb lost 75 pounds and kept it off with Peterson's assistance.

"The company believes in encouraging customers to live a healthier, active lifestyle and I have spent my life trying to teach women that lesson," Peterson said when asked about joining the team. She will be traveling to different events with Burger Planet mascot Corny the Clown, starting with the kick-off ceremony at the burger planet franchise located in Times Square on May 12.

Mr. James E. Mullenbach I founded Burger Planet in 1934 in Indianapolis, Indiana. Since then the popularity has been spread to every state and 17 countries with over 8,921 franchises . Now with Mr. James E. Muellenbach III, grandson of the founder, the image has never been stronger with these healthy choices.

"For more than seven decades, the company has succeeded because it put customers first," Muellenbach III, company CEO said.

Jayne Peterson and Burger Planet allow anyone on any diet enjoy themselves at franchises across the world.

For more information:
Jessica Collett, Public Relations Director


Corey Sparks said...

Very well done. I like the flow of it. Great boiler plate.

Mark Taylor said...

Great press release. There were a few grammatical and spelling errors but other than that it was great.

ERedfield said...

I like how you focused on the good aspects of the restaurant, not the unhealthy ones.

Nolan said...

covered very well, super clear and informative. keep up the good work.

Preston said...

Yeah, I'm okay with having Opal name in the headline the way you used it. She is famous enough.

Your phone numbers and dateline are not AP Style. In your second paragraph the last "to" can be omitted.

I like the mention of the kick-off ceremony. Good boilerplate.