Wednesday, April 23, 2008

Prospectus Letter Final

American Red Cross
Lewis and Clark Blood Services Region
6616 S. 900 E.
Salt Lake City, UT 84121

Glen Jacobsen
Donor Service Director

Mr. Tim Jennings
Manager of Admiral Beverage Corp.
2780 N. Highway 89
Ogden, UT 84404

Dear Mr. Jennings:
Executive Summary

My name is Glen Jacobsen from the American Red Cross. The American Red Cross is a humanitarian organization led by volunteers to provide relief to victims of disasters and help people prevent, prepare for and respond to emergencies. The Red Cross disaster relief focuses on meeting the emergency disaster-caused needs of individuals and families. When a disaster threatens or strikes, we provide shelter, food, and health and mental health services, which address basic human needs. In addition, we help individuals and families to resume their normal daily activities independently. We respond to more than 70,000 man-made or natural disasters each year and provide nearly half the nation’s blood supply. Specifically the Lewis and Clark Region serves blood donors, hospitals and patients in Utah, Idaho, Montana, Southeast Oregon and Southwest Wyoming. With the help of volunteer blood donors, the region is the primary blood supplier for over 120 hospitals and medical centers in the area. We ask you for a donation of $500,000 worth of products to adequately replenish our donors from the loss of blood they generously give to save lives. Twenty-nine million units of blood, 38,000 units a day, were given to 4.9 million patients in 2007. For our region there were 850,000 units and there is an anticipated 6 percent increase a year. A few minutes of refreshments gives blood donors replenishment from their decrease in fluid volume. You will also have the satisfaction of knowing you helped each blood donor save up to three lives. There are also great tax benefits for donating to our non-profit organization.
Sponsor Appeal
As one of the nation’s largest manufacturers of snack products, you have the resources available to help fund our mission to save lives. Last year you gave over $6.4 billion in good will charities and you are known for your contributions. With the American Red Cross, you will know your money is going toward a great cause.
For our region’s 120 hospitals and medical centers, the $500,000 will be split up in the following ways: $250,000 to our centers in Utah, $100,000 to our centers in Idaho, $80,000 to our centers in Montana, $35,000 to our centers in Southeast Oregon and $35,000 to our centers in Southwest Wyoming, based off population and donation needs. Fifty percent of the amount in each area will go toward drinks and the other 50 percent will go toward snacks. This donation will contribute to one year’s worth of snacks and drinks for our region blood drives.
Thank you for taking the time to read our proposal and we look forward to hearing from you. Please let us know by June 15 if you are interested in donating to our cause for the 2009 year and contact our public relations director, Hi-C Group, for any questions at 555-357-7535 or



Glen Jacobsen
Donor Service Director
American Red Cross

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