Tuesday, March 18, 2008

Position Paper Rough Draft

As the Burger Planet public relations team, we will try to get popularity with women age 30-40. Our plan is to hire Jayne Peterson, Opan Whitcomb's fitness advisor, as a spokesperson. We will introduce new items to the menu such as white meat chicken breasts, chicken wrapped in lettuce and many fruit bowl options. Peterson will be traveling to different events with Corny the Clown. There will be a kick-off ceremony in Times Square on May 12.

4 comments:

Peter B said...

Opal Whitcomb. what are your impact and output objectives? What results is the position you take going to yield positive or negative. what makes burger planet better than all the rest what gives them the leg up.

Mark W. Taylor said...

I think you explained really well what changes will be made, but I think you also need to include talking points and what objectives your points will serve.

Preston said...

Very short. I want to see what your supporting documentation is to achieve your objectives (both impact and output). What quotes, testimonials, data do you have to present to the Burger Planet board? What do you hope to achieve with this campaign?

Preston said...

Your "Offer a ..." sentence doesn't grammatically make sense. Your "Burn the bridges ..." sentence seems too casual and I'm not sure what you mean, especially with the ending " ... supposed produce." You do well at identifying your objectives. At the same time, I want to see a better connection with your supporting materials (testimonials, data, quotes, etc.).